Our story

A boutique table
in the heart of Hawera

Upside Down Eatery was born from a simple belief: that everyday meals should feel a little bit special.

Table set at Upside Down Eatery

Fresh · local · honest

What we stand for

We work with growers and producers who share our values — small suppliers, thoughtful farming, and produce picked at its peak.

Our menu is honest and seasonal, with generous plant-based, gluten-free and dairy-free options woven throughout. Nothing added just to add, nothing hidden. We believe healthy food should also be beautiful food.

And because we're a boutique room, service matters. Every guest is greeted by name if we know you, and by first impressions if we don't.

Exterior of Upside Down Eatery at dusk

The room

Warm timber, olive velvet, brass light.

A calm and quietly elegant space designed for lingering. Come for coffee, stay for lunch, return for dinner.

Fresh ingredients
Sourced locally, prepared daily.
Healthy choices
Plant-based, GF & DF throughout.
Local produce
Taranaki growers we love.
Friendly service
Every guest, every visit.
Reserve